Our first brand jewelry photo shoot.
Our first experiment with сubic zirconia implanting in glass balls.
We had a high jump Olympic champion as our client.
We set up a jewelry and designer clothes showroom, but it didn’t last long. Olafa came back online.
I gave up phone photography and bought a camera to study professional photography.
On New Year’s Eve we hosted our first live jewelry try-on party for our customers.
That summer we also changed the package design: a craft box with a sticker was dropped in favor of embossed branded packaging.
Our new Olafa_Images section premiered; since then once a week we have a stylist advising our customers on how to wear and match jewelry.
Olafa trademark was registered.
We launched another Instagram account exclusively for English-speaking users.
We got our first federal grant of RUB 150,000 for the website development.
We created our own b2w (beauty to women) concept, similar to b2b.
Previously, we were closely engaged in science and pored over dissertations, but one trip to Cyprus turned our life upside down. On the island, we met a jeweler who inspired us to create works of art in glass and metal.
We started together, but today there is a whole team of like-minded people behind the Olafa brand (including lampwork masters, stylist, translator, operator, artist). We inspire each other with ideas, and with the created decorations - the whole globe.
Once, the Olafa team included only two persons, the brand founders themselves. Their tandem worked quite simply: Elena melted glass, and Roman cast brass fittings.
However, with an increasing number of orders, entering the international market and reaching a higher service level, the team started growing.
The brand founder and spokesperson. At one time, Elena personally melted all beads out, and now she is personally managing all business processes.
Roman, brand founder and workshop owner
He is still responsible for the most hazardous part of the production process, metal casting.
Olga, high-end lampwork master
In any baffling situation, she is melting glass. There are no impossible orders for Olga.
Elena, high-speed lampwork master
The only remotely working member of our team, she melts glass in Moscow.
Natalia, master of wax patterns
Every jewelry comes into the world, on paper and in wax, in her hands.
Aleksey, glass blower
The only master capable of making complex faceted cubes of borosilicate glass.
Natalia, order manager
An important connecting link. She turns our clients’ dreams into clear terms of reference for masters and makes sure that each parcel reaches its addressee.
She is responsible for clients from the other side of the globe as she manages the Olafa’s English-speaking account.
The author of the Olafa Images column and a supplier of bold ideas.
She makes sure that jewelries and clients speak the same language.